Product-market fit is one of those concepts that seems relatively straightforward in theory but ends up being elusive in practice. Finding your way to product-market fit is an iterative process reliant on lots of appropriate, good quality research and validation, also known as customer development. But what does product-market fit actually look like when you get there?
I was working for a month in Australia a little while ago. On my arrival I was initially really impressed by the slick service design of their automated SmartGate immigration process. Until I found myself back to having to fill in declaration cards with a pen, that is. It just goes to show that good design work can be easily undermined by one poorly thought-out step in the process.
(In a rare flash of common sense, I thought it prudent to publish this article some time after I’d safely made it back to the UK. Y’know, just in case…)
The sales team: one of the topics about which product managers seem to vent most. The relationship between product management and the sales team can work well, but more often than not it’s a source of frustration for both sides. And if your company is in the business of selling products, it’s in your best interests to fix this problem. Here are three ways companies can build a better sales team.
If you’ve ever attempted to use a business bank account, you’ll probably already know that their customer service is Byzantine and could be more accurately called customer disservice. You’ll probably already know that their online banking services look like they were built by a committee of people who have never used the internet.
You’ll certainly know that if you make a slight cashflow slip, you’ll pay through the nose in fines, yet if the bank makes a ‘slip’ – or in this case, knackers their online business banking for the first two working days of 2016 – you won’t even get an apology to begin with:
@HSBC_UK_Help still unable to access business account. That's one working day now. Hoping for an apology. Not good enough.
These government digital teams have a way to ensure their digital services and products are created in the right way. In this post I’ll share with you how they do this and explain how you can make it work at your organisation.
I’m currently working to improve my public speaking, and I recently gave a talk on Digital Justice at Product Management Festival in Zurich. Afterwards, I asked a few people for some honest feedback, and jotted down how I felt I’d done. So this post is really a mini-retrospective with me reflecting on what went well and what I could do better next time.
I thought you might find it of passing interest also. With any luck, I’ll present better next time.