» Brand provides emotional context, which creates a contact between you and your customers
» Brands evoke a subtle mix of people’s hopes, dreams and aspirations
» Apple’s famous “1984” Super Bowl ad began a branding campaign that portrayed it as a symbol of counterculture
» By reinstating Sam Altman, OpenAI has chosen financial success over its altruistic principles
» When Steve Jobs left Apple in 1985, the board believed he wasn’t ready to be CEO
» Google was quick to fire ethicist Timnit Gebru when she challenged its lucrative search advertising business
A whole product is often a complex combination of several products and services. Some you create yourself, some are created by others. You’re responsible for the whole lot, even if they’re not all directly in your control.
Remember how jarring change can be for people and actively work to soften the impact for them.
We product managers are a surprisingly upbeat bunch considering that we seem to spend a good proportion of our time making compromises. We very rarely get the opportunity to deliver everything we need in a product in the best possible way.
As a product manager, how do you know you’re doing your job well? This article outlines the problem with traditional metrics for product managers and offers some better alternatives for measuring success: communication, ideas, roadmapping, launch and end-of-life.
