» An inflexible process means working with incomplete information and making the wrong decisions

» Treating work as closed-ended projects leads to context switching and discontinuity

» A way to increase value in Scrum is to involve the team members in the discovery and strategy work

» Respect is not deference; it demands that we challenge each other to be the best we can be

» Decisions should be the result of rational and deliberate reasoning, but not all are perfectly rational

» Almost every decision has associated downsides or compromises

» Avoid trying to please people or to allow individuals to dominate the decision-making process

» It’s easy to conflate transparency on the decision-making process, with transparency on the actual decisions

» Competing execs will sometimes sabotage by claiming features for their own product long before they plan to implement them

» Your product roadmap can reveal symptoms of underlying organisational dysfunctions

» We need to consciously remember that the needs of our users change over time

» Many biases are underpinned by shared psychological mechanisms, such as the desire to feel positively about ourselves

» Lockdown has accelerated existing tech adoption trends

» You need to be asking different questions about product strategy now

» 25% discount available on my Product Management Masterclass

» How to make your résumé stand out from the competition

» 5 lessons from transforming culture in government

» Avoid the biases and traps of user and market research

» How to use product strategy to influence dysfunctional corporate strategy