How do I make my product roadmap a better communication tool?
“My product roadmap is not getting the right information across to other people in my company. How can I improve it?”
“My product roadmap is not getting the right information across to other people in my company. How can I improve it?”
» We can and should measure discovery activity and its impact on the team and users
» Discovery cycle time and cadence are critical to adopting a continuous mindset
» Avoid vanity quantity metrics such as number of research activities; measure quality instead
» Outcome-driven product roadmaps shift the focus from building features to solving user problems
» A product roadmap is a communication tool first and foremost
» A now/next/later roadmap helps teams to focus on the bigger picture
» Delivering outcomes instead of outputs is harder, but more valuable
» Remove the timelines from your product roadmap
» Use roadmap themes to focus on solving user problems
» User outcomes are more important than delivering features
» Roadmaps help to make strategic decisions when there’s low certainty
» Rethinking your roadmap approach can help when managing mature products
I’ve been thinking about decision making. What makes one decision better than another?
What’s the best way to help agile teams move away from feature delivery to focus on outcome over output?
I gave a talk recently about how I’ve been using data and analytics to guide my decisions in product management. I’ve edited the transcript a little and split it into bite-size parts for your entertainment. This bit is about the benefits of open and transparent data.
The interview covers things like:
thinking about outcomes, not outputs; alignment with broader goals; finding and measuring leading indicators; and the 5 most important metrics for product managers.
Despite relying on each other for the success of their products, the Sales and Product teams often have a jarring relationship. This is far from ideal. By looking at where things go wrong we can identify a better way of working with each other. The prizes on offer: shorter sales cycles, more easily achieved targets and customers who are always happy to hear from you.