» Change in your organisation may be inhibited by a small number of constraints

» Your product, your company is always part of a wider ecosystem

» A product strategy needs to be clear on what metrics to focus on and how to move them

» Finding product-market fit is the beginning, not the end

» Product strategy is how you will achieve your product vision

» There are only 4 types of work after finding product-market fit

» A step-by-step guide to building product strategy like Netflix

» “Framework fanatics” and “optimisation optimists” mask the absence of product strategy

» Using research to overcome organisational inertia to your product strategy