Not an article about product management per se, but a justification (to myself, if anything) for continuing to write not-entirely-serious articles about product management in the middle of a really-quite-serious global pandemic.

2012 was a real roller-coaster ride for me, both personally and professionally. Surprisingly (to me), it was only my first full year of blogging – I only started I Manage Products back in February 2011. But 2012 was the year I decided to step things up a little: yes, I procured a domain name. That made it official.

Oh yes, I also started a company and wrote some articles on product management…

Why write a blog? Up until recently if someone had suggested that I start writing a blog I would most likely have unfurled my ‘To Do’ list with a flourish, watched the unrolling end bounce off the floor and gestured vaguely into the distance. So what’s changed?