16: You don’t know what you’ve got ’til it’s gone – Joni Mitchell

I’m writing about one hundred things I’ve learned about being a product manager.

People value something most when they’ve just lost it or come close to doing so.  If your product prevents this happening, you need to save your client this ball-ache by helping them remember how much they value what they have now so that they don’t take it for granted.

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15: Product management is selling

I’m writing about one hundred things I’ve learned about being a product manager.

Contrary to what you may think, most of product management is actually selling.  You are continually selling new product concepts, ideas for improvement as well as pitches for projects.  What you may not realise is that what most people think is selling isn’t actually selling.  Selling is listening, understanding, empathy and only then does persuasion factor in.

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