Link of the Day: IntuitionHQ – Website Usability Testing

 

IntuitionHQ - Website Usability Testing

 

Simple usability testing tool for websites.  I particularly liked that I was hooked in by someone asking for a quick favour on Twitter to test the usability of some web pages, which then showcased IntuitionHQ’s ease of use.  Nice.

IntuitionHQ – Website Usability Testing

Link of the Day: Pricing your product – it doesn’t have to be so complicated

 

Lovely article from Joel Gascoigne about why startups should just start charging from the outset, and why it’s not that big a deal to evolve and change pricing later on – as long as you don’t screw over your existing customers.

Have a read here: Pricing your product: it doesn’t have to be so complicated.

25: “Don’t let roUtINe draw U IN to danger!”

One of the easiest traps for a product manager to fall into is unquestioning routine or habit.  I learned about this most through my time at university training to fly with the Royal Air Force.  Let me explain how it applies.

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Link of the Day: Kano tutorial via Mountain Goat Software

Kano: mandatory, linear and exciter features impact customer satisfaction differently

An intriguing and nonintuitive aspect of customer satisfaction is that sometimes the feature that provides the most satisfaction is one that customers didn’t know they wanted until they saw it. – Mike Cohn

For how long have you been prioritising features without taking customer satisfaction into consideration?  Kano analysis provides a great way to understand which are the mandatory features you need in your product just to play the game, which increase satisfaction in a linear fashion, and which are the features that will delight and excite your customers.

Take a read here: I Didn’t Know I Needed That! | Mountain Goat Software.

Facebook is like the drinking game “I Have Never…”

I was at ProductTank in London last night. As is often the case, my post-talk discussion with other delegates over beer rapidly descended into farce. We ended up talking about Facebook’s Timeline, which everyone’s been forced to adopt, and how Facebook and Twitter differ from Google in terms of what they know and what they infer about you. It was at this point that we came to the realisation that Facebook was essentially playing an elaborate version of the drinking game of “I Have Never…”. All is explained after the break.

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What questions do YOU have about product management?

It’s one of the most basic aspects of product management: understanding what your customers need.  As my customers, I’d like to turn the microphone round and ask you what questions you have about product management!

If you have any gnarly problems you need help with, or are interested in how other people’s manage products more effectively, ask your question in the comments or on Twitter and I’ll help you as best I can.  I look forward to the conversation.