This content was originally published more than five years ago and is archived here for preservation.
More up-to-date content is available on this blog.
If you’re a startup, you probably don’t want to be splashing the cash on expensive, highfalutin’ PR agencies. If you work in a bigger organisation, sometimes you need to think like a startup to get around the corporate PR team’s reluctance to, well, engage in PR.
Either way, The DIY Media Kit for Startups (via Onboardly) is worth a read.