An intriguing and nonintuitive aspect of customer satisfaction is that sometimes the feature that provides the most satisfaction is one that customers didn’t know they wanted until they saw it. – Mike Cohn
For how long have you been prioritising features without taking customer satisfaction into consideration? Kano analysis provides a great way to understand which are the mandatory features you need in your product just to play the game, which increase satisfaction in a linear fashion, and which are the features that will delight and excite your customers.
Take a read here: I Didn’t Know I Needed That! | Mountain Goat Software.