34: Pick your battles


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I’m writing about one hundred things I’ve learned as a product manager.

Recently Unilever challenged Procter & Gamble to prove their advertising claim that P&G’s Fairy brand of washing-up liquid lasted twice as long as Unilever’s Persil brand.  The result that followed provides a great lesson for product managers when deciding which battles to pick.

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4th November: How to build a Minimum Viable Product (MVP) @GA_London


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More up-to-date content is available on this blog.


Minimum Viable Product (MVP)I can’t promise fireworks, but I can tell you all about how to sanity-check your product ideas before you make an expensive mistake.

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