Q&A: how closely aligned should product organisations be with marketing and personas?

Here’s another question I was asked recently:

If you’re concerned about buyer needs and their objectives, how closely aligned do you suggest product organisations should be with marketing and with the persona development to ensure they are creating a solution that does meet those needs in the market?

Read on for my answer:

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Q&A: how much evidence is sufficient for decision-making?

I was recently asked this question:

Do you have a rule of thumb for deciding how much evidence is sufficient for decision-making?  I often see decisions made on the basis of a sample of one.

Read on for my answer:

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Q&A: how do I get my waterfall organisation to be more agile?

I was recently asked this question:

How would you recommend working with organisations, who are used to a traditional / waterfall approach, transition towards agile / iterative development?

Read on for my response:

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Q&A: how do I distil users’ wish lists of requirements to a core handful?

I was recently asked this question:

Can you make suggestions of how best to distil users’ wish lists of requirements/outcomes to a core handful that will encompass most people’s problems?

Read on for my answer:

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Q&A: “What’s it like working as a product manager at a startup?”

I was recently asked a question – here’s the answer I gave:

“I have just been offered an awesome job as a product manager for a startup and although I studied UX design, I think it could be for me. Just wondering whether you could give me some insight into your day-to-day duties and what the role might entail when working on a product for a startup?”

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