By failing to grasp the demographics of their customer base, Demon Internet appears to have scored a convincing customer service own-goal with their email upgrade.
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Does this sound familiar?
- Write document ‘A’
- Copy most of its contents into template ‘B’
- Rework same content into slideshow ‘C’
- Copy slide images into document ‘D’
- PDF and circulate an executive summary of document ‘D’ for feedback from EVERYONE IN THE COMPANY
- File documents A-D in a folder no-one will ever inspect again
If so, read on…
I’m writing about one hundred things I’ve learned as a product manager.
Sometimes the role of product management can be a little overwhelming. There’s often so much to do that you can feel at a loss for where to begin. But did you know that ancient Greek philosophers contended with the same problem?
There are many reasons why Sales may be holding back on your new product. As we all know, Salespeople are by nature shy, retiring types, who need constant reassurance. You need to encourage and nurture them, delicate little flowers that they are. Or at the very least, restrain the urge to run screaming at them with a baseball bat held aloft.
Here are some of the blatant excuses reasons I’ve found so far:
How’s my driving?
As a product manager, how do you know you’re doing your job well?
Depending on your personal motivations you may want to know for your own satisfaction, to give your boss evidence at your next pay review, or to give your résumé some teeth for your next job. This article outlines the problem with traditional metrics for product managers and offers some better alternatives for measuring success: communication, ideas, roadmapping, launch and end-of-life.
I was reading the Evening Standard last night on the tube home. It’s a filthy habit, but it avoids having to make eye-contact with other Londoners. For the uninitiated, social interaction was seemingly banned on public transport in London several decades ago.
While I freely admit that the quality of journalism in the Evening Standard is precisely what you’d expect from a free newspaper, one article (with coherent sentences and everything) about how 3G iPads may not roam around the EU due to a legal technicality started me thinking about the extent to which local details can affect the successful launch of international products.