45: Three ways you’re DEFINITELY doing MVPs wrong

I’m writing about one hundred things I’ve learned as a product manager.

If one were to heft a half-brick down Old Street in London, there would be high probability of hitting someone currently engaged in building a minimum viable product (MVP) of some sort or another. There’s also almost as high a probability that they’re doing it wrong.  Allow me to explain.

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Should the product manager and product owner be the same person?

I recently read the question on the difference between the product manager and product owner on Quora and ended up sharing my opinion – at length. So I’ve decided to publish it here for posterity. Needless to say, there are other answers and other opinions, all equally valid.

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Back(log) to the Future – story arcs, roadmaps and product themes

Last time I published an article explaining why I thought roadmaps were a little like DVD box sets.   DonorDrive product manager Kasey Marcum (@kaseymarcum) asked in the comments:

“Always enjoy your posts, Jock! I really love the high level idea of this. What does this actually look like in the wild?”

Imagine your roadmap and sprints being as engaging as a hit movie – just think how much easier they’d be to “sell” to your stakeholders and customers!  Let’s see how you can do this.

Back to the Future

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My new favourite things

A very happy New Year to you all!

Over the last few weeks I’ve mostly been investigating the variety of tools available to help product managers at different stages of their product’s lifecycle.  For me, the emphasis has been on speed and ease of use because my project is short-lived and I want to show some results.

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Link of the Day: Kano tutorial via Mountain Goat Software

Kano: mandatory, linear and exciter features impact customer satisfaction differently

An intriguing and nonintuitive aspect of customer satisfaction is that sometimes the feature that provides the most satisfaction is one that customers didn’t know they wanted until they saw it. – Mike Cohn

For how long have you been prioritising features without taking customer satisfaction into consideration?  Kano analysis provides a great way to understand which are the mandatory features you need in your product just to play the game, which increase satisfaction in a linear fashion, and which are the features that will delight and excite your customers.

Take a read here: I Didn’t Know I Needed That! | Mountain Goat Software.

7 guiding principles for product install/upgrade usability

I was discussing recently the importance of getting a product installation or upgrade process right for customers.  Here are some guiding principles from a usability perspective that you may wish to consider when defining your product’s requirements.

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33 cut-out-and-keep usability requirements for your product

I strongly believe that all software companies should have a manifesto or a set of guidelines which set out in practical terms how they will ensure that their products are intuitive for the types of user for which they’re intended.

Good Design Quote courtesy of inspireUX

For product managers, even if your company or Development team doesn’t “get” usability, you can build these into your product requirements and use your Quality Assurance team to check the requirements have been delivered.

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Pay attention to local requirements

I was reading the Evening Standard last night on the tube home. It’s a filthy habit, but it  avoids having to make eye-contact with other Londoners. For the uninitiated, social interaction was seemingly banned on public transport in London several decades ago.

While I freely admit that the quality of journalism in the Evening Standard is precisely what you’d expect from a free newspaper, one article (with coherent sentences and everything) about how 3G iPads may not roam around the EU due to a legal technicality started me thinking about the extent to which local details can affect the successful launch of international products.

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