Link of the Day: Pricing your product – it doesn’t have to be so complicated


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Lovely article from Joel Gascoigne about why startups should just start charging from the outset, and why it’s not that big a deal to evolve and change pricing later on – as long as you don’t screw over your existing customers.

Have a read here: Pricing your product: it doesn’t have to be so complicated.

How to get your sales team selling value instead of discounting


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Does your sales team sell your products (like, in exchange for money), or does it give them away as generous sweeteners to guarantee the sale of something else that will hit their targets?  Or to put it in another way, does your sales force truly understand the value of your products and can it articulate the benefits to the customer?

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The thorny issue of pricing


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More up-to-date content is available on this blog.


Ah, pricing. Always a thorny topic for product managers as it’s one of those more subjective areas of the job. I’d love to have some kind of oracular spreadsheet that foresees how much customers would be willing to pay for my new product. Ironically, I would pay good money for such a thing…

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