48: Mac or PC? You don’t have to pick a side

I’m writing about one hundred things I’ve learned as a product manager.

If you lived in the UK or US at the time, you may remember the Apple adverts from a years ago gently mocking their competitor, Microsoft:

I’ve learned that it’s perfectly fine not to pick a side.

Continue reading

Change management and product management on Mind the Product

Mind the Product logo

Some people say that a change is as good as a rest. They’ve probably never had to change an organisation’s product culture, though.  For July’s ProductTank London, Marc Abraham (@MAA1) brought us three experts in making change happen.

  • Derek Morrison (@allaboutproduct), Group Product Manager at Tesco
  • Sally Foote (@sallyfoote), Digital Product Consultant, Founder of FEB Digital
  • Craig Strong (@craigstrong), Director Global Product Development Lifecycle at Pearson

Continue reading

OMG EOL – LOL

end of life /ɛ́nd ə́v lájf/   v. To discontinue, drop, put out of misery, send to sleep with the fishes, take round the back and shoot, go the way of the Norwegian Blue

 

Product managers are full of contradictions: if we’re not busting a gut to launch something, we’re trying to kill our older products off.

Continue reading

Pre-empting customer churn

How much would you invest to prevent a mass customer exodus?  Everything Everywhere, the merged T-Mobile / Orange behemoth, was happy to spend £150 per customer to shore up its customer base following the post-merger restructuring.

What did it gain?  A reduction in monthly churn from 1.7% to 1.3%, significant given their customers number well into the millions, plus an additional 300,000 customers locked into long-term contracts in place of short-term pre-pay contracts.

Continue reading