73: You wouldn’t drive blindfolded – why you need user research
At best, organisations do a bit of user research up front and no more, then set off on their journey to create the product – they might as well have a blindfold on.
At best, organisations do a bit of user research up front and no more, then set off on their journey to create the product – they might as well have a blindfold on.
I gave a talk recently about how I’ve been using data and analytics to guide my decisions in product management. I’ve edited the transcript a little and split it into bite-size parts for your entertainment. This bit is about why we can’t help jumping to conclusions.