39-43: Four more things I’ve learned about product management

Last Tuesday I felt a bit like Gwyneth Paltrow. This wasn’t because I had a sudden hankering for colonic irrigation or conscious uncoupling. Rather, I felt a bit like her character in the film Sliding Doors, in which the difference between missing and catching a tube train creates two parallel, but very different paths through the rest of the story.

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15: Product management is selling

I’m writing about one hundred things I’ve learned about being a product manager.

Contrary to what you may think, most of product management is actually selling.  You are continually selling new product concepts, ideas for improvement as well as pitches for projects.  What you may not realise is that what most people think is selling isn’t actually selling.  Selling is listening, understanding, empathy and only then does persuasion factor in.

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8: Empathise, empathise, empathise

I’m writing about one hundred things I’ve learned about being a product manager.

“Before you judge a man, walk a mile in his shoes. After that who cares?… He’s a mile away and you’ve got his shoes.”
Billy Connolly

Empathy is something every product manager needs to be able to do their job well. Without it, it’s impossible to be sure what matters most to your target market and how valuable a solution to their problems will be.

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