When sunsetting a product or feature:

» Explain why honestly and be transparent about how it will impact your users

» Be understanding as they may be disappointed or frustrated by the change

» Be responsive and supportive by answering your users’ questions and helping them with the transition

» If possible, offer your users alternative features or solutions

» Your users must value your product more than it would cost them to switch

» An end-of-life policy sets out the process you will use to retire products for customers

» Think about your users and customers’ technical and economic issues first

» Retiring a product gracefully means making a plan

A product manager who thinks they’ve got an easy ride because their product is a cash cow is probably missing the point. While failing or unpopular products have a more obvious set of problems to tackle, successful ones have a different set of arguably trickier problems