Pay attention to local requirements

I was reading the Evening Standard last night on the tube home. It’s a filthy habit, but it  avoids having to make eye-contact with other Londoners. For the uninitiated, social interaction was seemingly banned on public transport in London several decades ago.

While I freely admit that the quality of journalism in the Evening Standard is precisely what you’d expect from a free newspaper, one article (with coherent sentences and everything) about how 3G iPads may not roam around the EU due to a legal technicality started me thinking about the extent to which local details can affect the successful launch of international products.

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