21: Seven KPIs for customer insight


This content was originally published more than five years ago and is archived here for preservation.

More up-to-date content is available on this blog.


I’m writing about one hundred things I’ve learned about being a product manager.

Knowledge is power for product managers, but you have to gather and interpret the right metrics.  I use these seven key performance indicators (KPIs) to keep track of my customers and to identify products that need some love and attention.  I hope that you can use similar KPIs to expand your customer insight and to drive better performance.

Continue reading

4 key ways to spot a successful product manager


This content was originally published more than five years ago and is archived here for preservation.

More up-to-date content is available on this blog.


How’s my driving?

As a product manager, how do you know you’re doing your job well?

Depending on your personal motivations you may want to know for your own satisfaction, to give your boss evidence at your next pay review, or to give your résumé some teeth for your next job.  This article outlines the problem with traditional metrics for product managers and offers some better alternatives for measuring success: communication, ideas, roadmapping, launch and end-of-life.

Simon, courtesy of GraphJam

Continue reading