I’m writing about one hundred things I’ve learned about being a product manager.
Knowledge is power for product managers, but you have to gather and interpret the right metrics. I use these seven key performance indicators (KPIs) to keep track of my customers and to identify products that need some love and attention. I hope that you can use similar KPIs to expand your customer insight and to drive better performance.
As a product manager, how do you know you’re doing your job well?
Depending on your personal motivations you may want to know for your own satisfaction, to give your boss evidence at your next pay review, or to give your résumé some teeth for your next job. This article outlines the problem with traditional metrics for product managers and offers some better alternatives for measuring success: communication, ideas, roadmapping, launch and end-of-life.