I strongly believe that all software companies should have a manifesto or a set of guidelines which set out in practical terms how they will ensure that their products are intuitive for the types of user for which they’re intended.
For product managers, even if your company or Development team doesn’t “get” usability, you can build these into your product requirements and use your Quality Assurance team to check the requirements have been delivered.
I was reading the Evening Standard last night on the tube home. It’s a filthy habit, but it avoids having to make eye-contact with other Londoners. For the uninitiated, social interaction was seemingly banned on public transport in London several decades ago.
While I freely admit that the quality of journalism in the Evening Standard is precisely what you’d expect from a free newspaper, one article (with coherent sentences and everything) about how 3G iPads may not roam around the EU due to a legal technicality started me thinking about the extent to which local details can affect the successful launch of international products.