Q&A: Getting into product management

This is an interview I did a little while ago with a user experience author living on the US East Coast. She was interested in moving into freelance product management.

We cover:

  • how to move into product management;
  • differences between working in the private and public sectors;
  • KPIs and financial modelling; and
  • the pleasures and pains of being a product manager.

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The benefits of open and transparent data

I gave a talk recently about how I’ve been using data and analytics to guide my decisions in product management. I’ve edited the transcript a little and split it into bite-size parts for your entertainment. This bit is about the benefits of open and transparent data. The last bit was about how UK government digital services gather and use evidence.

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21: Seven KPIs for customer insight

I’m writing about one hundred things I’ve learned about being a product manager.

Knowledge is power for product managers, but you have to gather and interpret the right metrics.  I use these seven key performance indicators (KPIs) to keep track of my customers and to identify products that need some love and attention.  I hope that you can use similar KPIs to expand your customer insight and to drive better performance.

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Net Promoter EU Conference 2010

A few months ago, I co-presented a short speaking slot at this year’s Satmetrix Net Promoter European Conference.  I’ve reproduced an excerpt from their official blog of the event for posterity.

You can see the full article in its original form at Satmetrix’s European Conference Blog 2010.

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4 key ways to spot a successful product manager

How’s my driving?

As a product manager, how do you know you’re doing your job well?

Depending on your personal motivations you may want to know for your own satisfaction, to give your boss evidence at your next pay review, or to give your résumé some teeth for your next job.  This article outlines the problem with traditional metrics for product managers and offers some better alternatives for measuring success: communication, ideas, roadmapping, launch and end-of-life.

Simon, courtesy of GraphJam

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