To all wannabe e-commerce entrepreneurs: you no longer have any excuse. It’s possible to fire up an MVP for a wine delivery business in under an hour using just a mobile phone. Read how…
Here’s another question I was asked recently:
“I’m about to launch a website selling scotch whisky. Can you offer any advice?”
“Always enjoy your posts, Jock! I really love the high level idea of this. What does this actually look like in the wild?”
Imagine your roadmap and sprints being as engaging as a hit movie – just think how much easier they’d be to “sell” to your stakeholders and customers! Let’s see how you can do this.
Set up a “Launching Soon” page in minutes. Collect interest, increase sharing and build your audience.
Take a look at LaunchRock!
Does this sound familiar?
- Write document ‘A’
- Copy most of its contents into template ‘B’
- Rework same content into slideshow ‘C’
- Copy slide images into document ‘D’
- PDF and circulate an executive summary of document ‘D’ for feedback from EVERYONE IN THE COMPANY
- File documents A-D in a folder no-one will ever inspect again
If so, read on…
I’m writing about one hundred things I’ve learned as a product manager.
Sometimes the role of product management can be a little overwhelming. There’s often so much to do that you can feel at a loss for where to begin. But did you know that ancient Greek philosophers contended with the same problem?
There are many reasons why Sales may be holding back on your new product. As we all know, Salespeople are by nature shy, retiring types, who need constant reassurance. You need to encourage and nurture them, delicate little flowers that they are. Or at the very least, restrain the urge to run screaming at them with a baseball bat held aloft.
Here are some of the blatant excuses reasons I’ve found so far:
I was reading the Evening Standard last night on the tube home. It’s a filthy habit, but it avoids having to make eye-contact with other Londoners. For the uninitiated, social interaction was seemingly banned on public transport in London several decades ago.
While I freely admit that the quality of journalism in the Evening Standard is precisely what you’d expect from a free newspaper, one article (with coherent sentences and everything) about how 3G iPads may not roam around the EU due to a legal technicality started me thinking about the extent to which local details can affect the successful launch of international products.