56: The coffee shop problem

During a class I was giving the other day over at Edtech, we were looking at possible risks that might affect the theoretical products we were discussing. One team of students was hotly debating the relative importance of one of the risks. They couldn’t agree how much of a problem it would be if they discovered that something similar already existed on the market. I call this The Coffee Shop Problem.

Continue reading

23: Too much choice can be overwhelming

As the Olympics approached, I was salivating greedily about the twenty-four live streams of coverage the BBC would be providing. As I’m not on cable or satellite, this ended up being just three. You’d think I would be disappointed but I’m not – this is going to improve my enjoyment immeasurably as a result. Here’s why.

Continue reading

Link of the day: Buzz Marketing for Technology

Paul DunaySomeone I’ve come across recently and would recommend is Paul Dunay (@PaulDunay) and his Buzz Marketing blog.  He specialises in B2B marketing and has particular insight into harnessing the power of Social Media.  Well worth a read.

Take me to Buzz Marketing!