How UK government digital services gather and use evidence

I gave a talk recently about how I’ve been using data and analytics to guide my decisions in product management. I’ve edited the transcript a little and split it into bite-size parts for your entertainment. This bit is about how UK government digital services gather and use evidence. The last bit was about why we can’t help jumping to conclusions.

Continue reading

Q&A: how do I distil users’ wish lists of requirements to a core handful?

I was recently asked this question:

Can you make suggestions of how best to distil users’ wish lists of requirements/outcomes to a core handful that will encompass most people’s problems?

Read on for my answer:

Continue reading