56: The coffee shop problem

During a class I was giving the other day over at Edtech, we were looking at possible risks that might affect the theoretical products we were discussing. One team of students was hotly debating the relative importance of one of the risks. They couldn’t agree how much of a problem it would be if they discovered that something similar already existed on the market. I call this The Coffee Shop Problem.

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Q&A: how do I distil users’ wish lists of requirements to a core handful?

I was recently asked this question:

Can you make suggestions of how best to distil users’ wish lists of requirements/outcomes to a core handful that will encompass most people’s problems?

Read on for my answer:

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Needs, features and benefits

I’m currently teaching a lively bunch of budding product managers over at General Assembly.  After each class, I’ve been setting them a blogging task to sum up their understanding of what they’ve learned.  I thought it might be fun to level the playing field a little and open myself up for a little critical retribution.  So here are my musings on the first topic we covered: needs, features and benefits. Continue reading