15: Product management is selling

I’m writing about one hundred things I’ve learned about being a product manager.

Contrary to what you may think, most of product management is actually selling.  You are continually selling new product concepts, ideas for improvement as well as pitches for projects.  What you may not realise is that what most people think is selling isn’t actually selling.  Selling is listening, understanding, empathy and only then does persuasion factor in.

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