Link of the day: The DIY Media Kit for Startups

Paparazzi

If you’re a startup, you probably don’t want to be splashing the cash on expensive, highfalutin’ PR agencies.  If you work in a bigger organisation, sometimes you need to think like a startup to get around the corporate PR team’s reluctance to, well, engage in PR.

Either way, The DIY Media Kit for Startups (via Onboardly) is worth a read.