Link of the Day: Pricing your product – it doesn’t have to be so complicated


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Lovely article from Joel Gascoigne about why startups should just start charging from the outset, and why it’s not that big a deal to evolve and change pricing later on – as long as you don’t screw over your existing customers.

Have a read here: Pricing your product: it doesn’t have to be so complicated.

Link of the day: Product Focus’s journal


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Man reading Product Management Journal

Product Focus do a nice line in journals covering particular topics such as pricing and business cases.  They’re clear, easy to read and immensely practical, so well worth a look.

Find them at http://www.productfocus.com/journal.php

Drowning in product documentation? Start swimming – Part 2


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Does this sound familiar?

  • Write document ‘A’
  • Copy most of its contents into template ‘B’
  • Rework same content into slideshow ‘C’
  • Copy slide images into document ‘D’
  • PDF and circulate an executive summary of document ‘D’ for feedback from EVERYONE IN THE COMPANY
  • File documents A-D in a folder no-one will ever inspect again

If so, read on…
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The thorny issue of pricing


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Ah, pricing. Always a thorny topic for product managers as it’s one of those more subjective areas of the job. I’d love to have some kind of oracular spreadsheet that foresees how much customers would be willing to pay for my new product. Ironically, I would pay good money for such a thing…

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