49: How to prioritise your product portfolio

I’m writing about one hundred things I’ve learned as a product manager.

If you were to inherit a portfolio of ninety legacy products, some of which hadn’t been updated in years, with varying numbers of users relying on them, what would you decide to do with them? And how would you prioritise which ones to work on?

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Product roadmapping, prioritisation and portfolio management on Mind the Product

Mind the Product logo

For June’s ProductTank London, experts spoke on the topic of product roadmapping, prioritisation and portfolio management:

  • Michelle You (@wreckingball37), Co-founder and Chief Product Officer of Songkick
  • Janna Bastow (@simplybastow), Co-founder of ProdPad, and of Mind The Product
  • Lee Wilkinson (@ProdDev_LeeW), Director of Product at Hearst Magazine

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Link of the Day: Kano tutorial via Mountain Goat Software

Kano: mandatory, linear and exciter features impact customer satisfaction differently

An intriguing and nonintuitive aspect of customer satisfaction is that sometimes the feature that provides the most satisfaction is one that customers didn’t know they wanted until they saw it. – Mike Cohn

For how long have you been prioritising features without taking customer satisfaction into consideration?  Kano analysis provides a great way to understand which are the mandatory features you need in your product just to play the game, which increase satisfaction in a linear fashion, and which are the features that will delight and excite your customers.

Take a read here: I Didn’t Know I Needed That! | Mountain Goat Software.

4 key ways to spot a successful product manager

How’s my driving?

As a product manager, how do you know you’re doing your job well?

Depending on your personal motivations you may want to know for your own satisfaction, to give your boss evidence at your next pay review, or to give your résumé some teeth for your next job.  This article outlines the problem with traditional metrics for product managers and offers some better alternatives for measuring success: communication, ideas, roadmapping, launch and end-of-life.

Simon, courtesy of GraphJam

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