Why Sales needs to align with Product Management to win more business

This is a reprint of an article I wrote as a guest post for Mark Gibson.  You can see the original articles on Admarco.net and Business2Community.

Quarter-inch drills or quarter-inch holes?

Despite relying on each other for the success of their products, the Sales and Product teams often have a jarring relationship.  This is far from ideal.  By looking at where things go wrong we can identify a better way of working with each other.  The prizes on offer: shorter sales cycles, more easily achieved targets and customers who are always happy to hear from you.

Continue reading