Q&A: Can I pick your brain about roadmaps?

I’m asked questions about product management from time to time. Here’s one I’ve answered recently:

Hey Jock,

I would love to pick your brain about roadmaps.

To give more clarity to my team (which is working on two mandates/sub-projects), I would like to empower them with a roadmap/timeline of the project. We already have one, on Confluence that I’ve printed next to our whiteboard. But it’s not “ours”.

Any recommendation in terms of shape/content? Should it be extremely detailed or high level? More generally, how to craft the best roadmap/product timeline for my team?

And for its creation? Any convenient tool or Excel template for this?

Thanks so much for your help!

P

Read on for my reply.

Continue reading

65: The secrets of meaningful product roadmaps (redux)

Product managers often struggle to keep on top of their product roadmap. I recently gave this talk at Landing Festival Berlin to explain where people often get lost and show you how to make your product roadmaps more meaningful, user-centric and measurable.

I’ve spoken and written about this before, but this talk goes into more detail.

Continue reading

The secret behind meaningful product roadmaps

I gave a talk recently about how I’ve been using data and analytics to guide my decisions in product management. I’ve edited the transcript a little and split it into bite-size parts for your entertainment. This final bit tells the secret behind meaningful product roadmaps. The previous bit was about the benefits of open and transparent data.

Continue reading

Product roadmapping, prioritisation and portfolio management on Mind the Product


This content was originally published more than five years ago and is archived here for preservation.

More up-to-date content is available on this blog.


Mind the Product logo

For June’s ProductTank London, experts spoke on the topic of product roadmapping, prioritisation and portfolio management:

  • Michelle You (@wreckingball37), Co-founder and Chief Product Officer of Songkick
  • Janna Bastow (@simplybastow), Co-founder of ProdPad, and of Mind The Product
  • Lee Wilkinson (@ProdDev_LeeW), Director of Product at Hearst Magazine

Continue reading

Back(log) to the Future – story arcs, roadmaps and product themes


This content was originally published more than five years ago and is archived here for preservation.

More up-to-date content is available on this blog.


Last time I published an article explaining why I thought roadmaps were a little like DVD box sets.   DonorDrive product manager Kasey Marcum (@kaseymarcum) asked in the comments:

“Always enjoy your posts, Jock! I really love the high level idea of this. What does this actually look like in the wild?”

Imagine your roadmap and sprints being as engaging as a hit movie – just think how much easier they’d be to “sell” to your stakeholders and customers!  Let’s see how you can do this.

Back to the Future

Continue reading

36: Roadmaps are like DVD box sets


This content was originally published more than five years ago and is archived here for preservation.

More up-to-date content is available on this blog.


OpenStreetMap LondonI’m writing about one hundred things I’ve learned as a product manager.

Curating the product roadmap is one of the most typical responsibilities of a product manager.  But have you ever thought about why you bother with them in the first place and how you could make them more effective?

Continue reading

11: You are allowed to say ‘no’ – it’s strategic


This content was originally published more than five years ago and is archived here for preservation.

More up-to-date content is available on this blog.


I’m writing about one hundred things I’ve learned as a product manager.

Product managers hate saying ‘no’. It’s not in our nature to disappoint people. We want everyone to be happy with our products. We’d much rather say a nice, cooperative ‘yes’ that makes everyone happy and leaves us feeling warm and fuzzy.

The problem is that saying yes to everything creates manifest chaos. Continue reading