You know how sometimes you read an email that incenses you so much that you have to craft a long, occasionally sarcastic, cutting BUT ENTIRELY JUSTIFIED reply explaining precisely why you think that person is a complete and utter d**k. Hmmm? Here’s why it may not be a great idea to send it.
I recently spoke at ProductCamp London about conducting lo-fi usability, that is, easy, quick and inexpensive usability testing that anyone can run. I did a neater version when I was invited recently to present to the BBC product managers and user experience practitioners, which I’d like to share with you.
Quite a few people are put off usability testing because they think it’s complicated, time-consuming and expensive. What you may not realise is that you can run a set of usability tests in a single afternoon that will uncover eighty percent of the problems your product has. And the only specialist equipment you’ll need is a pen, some paper and the computer you need to access the software or website.
This my friends is lo-fi usability testing – a high-return, low-cost method for these cash-strapped times. In this first instalment, I’ll be discussing what usability is and why testing it is so important.
Happy New Year!
I was recently asked what I saw as the major trends, changes, challenges and opportunities for product managers in 2011.
Product managers working in different market sectors, countries and sizes of company will have their own take on this, so here’s my Top 5 from the perspective of a large-ish Business Services company operating in the UK.