Back(log) to the Future – story arcs, roadmaps and product themes


This content was originally published more than five years ago and is archived here for preservation.

More up-to-date content is available on this blog.


Last time I published an article explaining why I thought roadmaps were a little like DVD box sets.   DonorDrive product manager Kasey Marcum (@kaseymarcum) asked in the comments:

“Always enjoy your posts, Jock! I really love the high level idea of this. What does this actually look like in the wild?”

Imagine your roadmap and sprints being as engaging as a hit movie – just think how much easier they’d be to “sell” to your stakeholders and customers!  Let’s see how you can do this.

Back to the Future

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New WordPress theme


This content was originally published more than five years ago and is archived here for preservation.

More up-to-date content is available on this blog.


As you may have gathered, I’ve been tinkering with the look of this site.  Still early days yet and I’ve a bit more tinkering to do, but I think it’s an improvement.

For those who are interested, I’m using Duster by Automattic.

Let me know what you think if you have any comments, positive or negative!