Q&A: How on earth am I going to start managing a second product?

Hi Jock,

I’ve been happily looking after my product (buying and selling cars online) for the last couple of years. I still think product management is a complete mystery to me, but my boss thinks I’m doing fine. In fact, at the end of this week she will be announcing internally that I will be product managing a second product, which will put me across the entire post-login customer journey!

I am freaking out about how on earth I’m going to do this. Any words of advice?

Yours,

K

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19: How to regain control of your inbox

I’m writing about one hundred things I’ve learned as a product manager.

Product managers just loooove solving problems and answering questions.  Emails present us with an enticing list of both, which is why we find it so hard to tear ourselves away from them.  I reveal three quick tips to show you how you can regain control of your inbox after the break!

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18: Five ways to manage distractions better

I’m writing about one hundred things I’ve learned about being a product manager.

As product managers, our workload intensity tends to be cyclical and sometimes these cycles can stack up.  Distractions can seriously dent your ability to Get Stuff Done™, so here are five things you can try out to manage distractions more effectively.

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14: There is always more work to do. Don’t burn yourself out

I’m writing about 100 things I’ve learned as a product manager.

One of the easiest ways to spot a product manager in the wild is to look for the slightly frazzled person with the longest to-do list and a determined look in their eye.

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13: You’ve got to start the race before you can finish it

I’m writing about one hundred things I’ve learned as a product manager.

Sometimes the role of product management can be a little overwhelming.  There’s often so much to do that you can feel at a loss for where to begin.  But did you know that ancient Greek philosophers contended with the same problem?

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10: Give yourself time to think in a straight line

I’m writing about one hundred things I’ve learned as a product manager.

One of the many personal challenges I’ve faced in my working life was to overcome my natural tendency towards being erratic. I’m not talking about endearing (to me at least) eccentricities, more about practical things such as a rubbish memory for dates and poor time management.  Throw in a crisis and I could generally be found running around with my head on fire.

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