6 simple rules of product management

As you’ve probably gathered by now, I’m usually based in the UK, where I run my company, Product People. Back at the end of July, Adrienne Tan and Nick Coster from Brainmates helped me to avoid a wintry British summer by asking me over to spend August in Sydney with them to create some brand-new training content for one of their clients. What was particularly interesting was that the training wasn’t intended for the practitioners on their client’s product team – it was to introduce everyone else in the organisation to the concepts of product management.

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38: Product managers learn by doing

I’m writing about one hundred things I’ve learned about being a product manager.

Many years ago, my parents bought me my first PC. It was fairly pricy at the time, and represented the end of my reliance on stolen minutes on other people’s computers. And because I’m a muppet, the very first thing I did was to brick it by attempting an ill-advised upgrade.

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21st February: Building a Minimum Viable Product (MVP) @GA_London

 

Join me at General Assembly London on Thursday, February 21, 2013 from 6:30 pm to 9:00 pm for a workshop on Building a Minimum Viable Product (MVP).  You can sign up at http://productmanagement1.eventbrite.com/.

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How to get your sales team selling value instead of discounting

Does your sales team sell your products (like, in exchange for money), or does it give them away as generous sweeteners to guarantee the sale of something else that will hit their targets?  Or to put it in another way, does your sales force truly understand the value of your products and can it articulate the benefits to the customer?

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Why aren’t Sales selling my new product?

There are many reasons why Sales may be holding back on your new product.  As we all know, Salespeople are by nature shy, retiring types, who need constant reassurance.  You need to encourage and nurture them, delicate little flowers that they are.  Or at the very least, restrain the urge to run screaming at them with a baseball bat held aloft.

Here are some of the blatant excuses reasons I’ve found so far:

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