Product-market fit is one of those concepts that seems relatively straightforward in theory but ends up being elusive in practice. Finding your way to product-market fit is an iterative process reliant on lots of appropriate, good quality research and validation, also known as customer development. But what does product-market fit actually look like when you get there?
A very happy New Year to you all!
Over the last few weeks I’ve mostly been investigating the variety of tools available to help product managers at different stages of their product’s lifecycle. For me, the emphasis has been on speed and ease of use because my project is short-lived and I want to show some results.