PRODUCTHEAD: The value of a drink in the desert
» To buy your product, the value users perceive from the product must be greater than its price
» The biggest, worst-kept secret of monetisation UX: ask, ask and ask again
» To buy your product, the value users perceive from the product must be greater than its price
» The biggest, worst-kept secret of monetisation UX: ask, ask and ask again
» Over time, communities of practice risk themselves becoming new silos
» Be intentional about what you want to learn, and about your own behaviour to others
» Delivery by itself is worthless — deliver value
» What happens when words and deeds don’t align
» More than office decoration: taking a stand on core values
» When our values are aligned to the things we create, work doesn’t feel like work
» What is meant by the word “brand”
If one were to heft a half-brick down Old Street in London, there would be high probability of hitting someone currently engaged in building a minimum viable product (MVP) of some sort or another. There’s also almost as high a probability that they’re doing it wrong. Allow me to explain.
Like doing the washing-up, vacuuming under the sofa or cleaning your windows, housekeeping tasks with your product can get neglected because they’re tedious, not as interesting as new features and so on. However, if you’ve ever found yourself eating breakfast cereal out of an oven tray with a serving spoon because every single item of cutlery and crockery is festering in a pile in your sink, it should be apparent there is inherent value in tackling housekeeping tasks bit by bit over time.
Price is absolutely critical to the success of your product.
Everyone seems to be hyping Big Data right now. I think we’ve reached that slightly scary point where CEOs are aware of Big Data and are beginning to think it a panacea for all business ills. But I’m asking the question: what’s the big deal with Big Data?
People value something most when they’ve just lost it or come close to doing so. If your product prevents this happening, take some advice from Joni Mitchell: you need to save your client the heartache of loss by helping them remember how much they value what they have now so that they don’t take it for granted.
Empathy is something every product manager needs to be able to do their job well. Without it, it’s impossible to be sure what matters most to your target market and how valuable a solution to their problems will be. Empathise!
Does your sales team sell your products (like, in exchange for money), or does it give them away as generous sweeteners to guarantee the sale of something else that will hit their targets? Or to put it in another way, does your salesforce truly understand the value of your products and can it articulate the benefits to the customer?